Indian Sports Biz Stories

Saina Nehwal bags Malaysian Masters 2017 title worth $120k

Indian badminton ace, Saina Nehwal, has crushed Thailand’s Pornpawee Chochuwong in two straight sets 22-20,...

Pullela Gopichand confirms, ‘Second-tier league for fringe players’

Former Indian badminton player, Pullela Gopichand, who is also the Chief National Coach for the...

ICC board all set to implement changes in their policy

The International Cricket Council (ICC) board is all set to go ahead and implement the...

Beirut and Bengaluru to host FIBA Asia Cups

FIBA's regional office in Asia announced that the first-ever FIBA Asia Cup will take place...

CCI approves Sony’s takeover of TEN, proposed to be $385 million

Sony Pictures Networks (SPN), India has got the green signal for its proposed acquisition of...

AAI loses the right to host Archery Asia Cup

The Archery Association of India's (AAI) longstanding rift with the sports ministry has cost them...

MRF signs up with Australian Rally Championships

Indian tyre manufacturer MRF have signed up with the CAMS Australian Rally Championship as their official...

AIFF launches academy for Women referees

All India Football Federation launched India’s first-ever Referee’s Academy for Women Referees in Gopiballavpur in...

GEE bags four-year telecast deal for ICC events

Global Eagle Entertainment (GEE) has signed a licensing deal with the International Cricket Council (ICC)...

Global Sports Biz Stories

Saina Nehwal bags Malaysian Masters 2017 title worth $120k

Indian badminton ace, Saina Nehwal, has crushed Thailand’s Pornpawee Chochuwong in two straight sets 22-20,...

ICC board all set to implement changes in their policy

The International Cricket Council (ICC) board is all set to go ahead and implement the...

Budweiser ends its 33-year long association with USOC

American Lager beer, Budweiser, has agreed to end their 33-year long-term association with the National...

Beirut and Bengaluru to host FIBA Asia Cups

FIBA's regional office in Asia announced that the first-ever FIBA Asia Cup will take place...

Canadian Olympic Committee sign 8-year partnership with SAS

The COC (Canadian Olympic Committee) has announced an eight-year, cash-and-services sponsorship deal with SAS, an...

Xerox and Bytes continue their sponsorship with Golden Lions

World’s largest Xerox distributor, Xerox and Bytes Document Solutions, have announced an extension to their...

ESPN increases boxing coverage, partners with Golden Boy

ESPN and Golden Boy Promotions have announced a multi-year, international agreement for a series of...

Cleveland Cavaliers set to drive with Uber

National Basketball franchise, Cleveland Cavaliers, have announced that Uber is now the Official Ride of...

Tencent pens five-year streaming rights deal with NHL

Chinese investment holding company and internet giant, Tencent, has signed a five-year long-term contract with...

Industry Speaks

Has Juventus’s ‘marketing’ move backfired?

Italian Serie A champions, Juventus F.C. yeseterday revealed via Twitter that they have re-branded their...

3 Reasons Why Tournament Organizers Need Video Analytics & Robot Camera Solutions

(Contributed By - Anrijs Brencans, Member of Executive Committee at European Handball Federation) Just last week...

‘Dhoni’ brands endorsement valuation might dip

Mahendra Singh Dhoni's brand value is all set to go down after he announced his...

Federation of Skiing launch official Mobile app

In a Sporting world where authorities are looking for new ways of marketing that can...

Tokyo 2020 Olympics- Organizers revealed budget plans

Organizers of the Tokyo Olympics estimate the total cost of hosting the 2020 Games will...

Premier League hands “Piracy” a Red Card

Premier League hands Piracy a “Red Card” English Premier League has scored yet another victory over...